Customer Support

9am - 6pm EST
Monday - Friday

Toll-Free
+1 (888)-364-7184
International
+1 (786)-655-8855

Flood damaged cars for Sale in New Mexico (NM)

Showing results 1 - 30 of 136

Auction Car Finder

  • 136
  • 17
  • 11
  • 5
  • 2
  • 2
  • 2
  • 1
  • 1
  • Popular Makes
  • 20
  • 16
  • 10
  • 10
  • 9
  • 9
  • 8
  • 7
  • 7
  • 5
  • 5
  • 3
  • 3
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 1
  • 1
  • 1
  • Other Makes
  • 5
  • 2
  • 1
  • 1
  • 7
  • 6
  • 4
  • 4
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 127
  • 9
  • 11
  • 28
  • 1
  • 22440
  • 5856
  • 4711
  • 4470
  • 3553
  • 3454
  • 3217
  • 2188
  • 1345
  • 1283
  • 1140
  • 1065
  • 918
  • 866
  • 802
  • 457
  • 449
  • 323
  • 323
  • 284
  • 259
  • 222
  • 174
  • 136
  • 99
  • 96
  • 91
  • 79
  • 78
  • 46
  • 41
  • 36
  • 27
  • 21
  • 20
  • 12
  • 5
  • 2
  • 2
  • 5
  • 6
  • 59
  • 40
  • 1
  • 29
  • 28
  • 25
  • 15
  • 12
  • 11
  • 6
  • 3
  • 2
  • 2
  • 1
  • 1
  • 94
  • 32
  • 5
  • 1
  • 1
  • 110
  • 15
  • 5
  • 3
  • 2
  • 1
  • 1
  • 3
  • 11
  • 1
  • 6
  • 18
  • 11
  • 15
  • 2
  • 9
  • 1
  • 1
  • 8
  • 21
  • 3
  • 1
  • 1
  • 2
  • 1
  • 2
  • 3
  • 2
  • 5
  • 1
  • 1
  • 1
  • 1
  • 66
  • 1
  • 45
  • 19
  • 30
  • 15
  • 15
  • 14
  • 13
  • 8
  • 8
  • 6
  • 6
  • 6
  • 4
  • 3
  • 2
  • 2
  • 1
  • 1
  • 1
  • 1
  • 134
  • 115
  • 102
  • 90
  • 83
  • 82
  • 80
  • 47
  • 44
  • 43
  • 31
  • 28
  • 19
  • 13
  • 13
  • 12
  • 10
  • 9
  • 9
  • 8
  • 7
  • 6
  • 6
  • 5
  • 4
  • 4
  • 4
  • 3
  • 3
  • 3
  • 3
  • 3
  • 2
  • 2
  • 2
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 133
  • 2
  • 1
  • 66
  • 24
  • 18
  • 18

  • Sort by

    • Sale Date
    • Sale Date
    • Mileage
    • Mileage
    • Year
    • Year
    • Current Bid
    • Current Bid

  • 14h : 57m : 48s

    Swipe to right for more images

    2012 CADILLAC - Image 0.
    2012 CADILLAC - Image 1.
    2012 CADILLAC - Image 2.
    2012 CADILLAC - Image 3.
    2012 CADILLAC - Image 4.
    2012 CADILLAC SRX 3.6L
    Item #:
    44******
    Mileage:
    1 miles
    Damage:
    Flood/Left & Right
    Doc Type:
    Clear - Public Restricted Oklahoma
    Location:
    OK - TULSA
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Maroon
    Engine type:
    3.6L 6
    Drive:
    FWD
    Cylinder:
    6
    Fuel:
    Gasoline

    Current Bid: $0

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2005 CHRYSLER - Image 0.
    2005 CHRYSLER - Image 1.
    2005 CHRYSLER - Image 2.
    2005 CHRYSLER - Image 3.
    2005 CHRYSLER - Image 4.
    2005 CHRYSLER 300C 5.7L
    Item #:
    44******
    Mileage:
    198,769 miles
    Damage:
    Flood/Front END
    Doc Type:
    Salvage Texas
    Location:
    TX - AUSTIN
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Gray
    Engine type:
    5.7L 8
    Drive:
    RWD
    Cylinder:
    8
    Fuel:
    Gasoline

    Current Bid: $0

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2019 CHEVROLET - Image 0.
    2019 CHEVROLET - Image 1.
    2019 CHEVROLET - Image 2.
    2019 CHEVROLET - Image 3.
    2019 CHEVROLET - Image 4.
    2019 CHEVROLET Camaro 2.0L
    Item #:
    44******
    Mileage:
    90,190 miles
    Damage:
    Flood/Unknown
    Doc Type:
    Salvage Texas
    Location:
    TX - MCALLEN
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    2.0L 4
    Drive:
    RWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $0

    Buy it Now $9,500

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2022 FORD - Image 0.
    2022 FORD - Image 1.
    2022 FORD - Image 2.
    2022 FORD - Image 3.
    2022 FORD - Image 4.
    2022 FORD F-150 3.5L
    Item #:
    44******
    Mileage:
    48,292 miles
    Damage:
    Flood/Unknown
    Doc Type:
    Salvage Texas
    Location:
    TX - MCALLEN
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    White
    Engine type:
    3.5L 6
    Drive:
    4X4
    Cylinder:
    6
    Fuel:
    Hybrid

    Current Bid: $0

    Buy it Now $18,000

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2007 JEEP - Image 0.
    2007 JEEP - Image 1.
    2007 JEEP - Image 2.
    2007 JEEP - Image 3.
    2007 JEEP - Image 4.
    2007 JEEP Grand Cherokee 3.7L
    Item #:
    44******
    Mileage:
    156,266 miles
    Damage:
    Flood/Left Rear
    Doc Type:
    Salvage Texas
    Location:
    TX - MCALLEN
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Silver
    Engine type:
    3.7L 6
    Drive:
    4X4
    Cylinder:
    6
    Fuel:
    Gasoline

    Current Bid: $25

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2018 FORD - Image 0.
    2018 FORD - Image 1.
    2018 FORD - Image 2.
    2018 FORD - Image 3.
    2018 FORD - Image 4.
    2018 FORD Fusion 1.5L
    Item #:
    44******
    Mileage:
    113,173 miles
    Damage:
    Flood
    Doc Type:
    Salvage Texas
    Location:
    TX - FORT WORTH NORTH
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Gold
    Engine type:
    1.5L 4
    Drive:
    FWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $25

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2018 HYUNDAI - Image 0.
    2018 HYUNDAI - Image 1.
    2018 HYUNDAI - Image 2.
    2018 HYUNDAI - Image 3.
    2018 HYUNDAI - Image 4.
    2018 HYUNDAI Santa Fe Sport 2.4L
    Item #:
    44******
    Mileage:
    112,037 miles
    Damage:
    Flood
    Doc Type:
    Salvage Texas
    Location:
    TX - FORT WORTH NORTH
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    White
    Engine type:
    2.4L 4
    Drive:
    FWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $125

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2020 GMC - Image 0.
    2020 GMC - Image 1.
    2020 GMC - Image 2.
    2020 GMC - Image 3.
    2020 GMC - Image 4.
    2020 GMC Canyon 3.6L
    Item #:
    44******
    Mileage:
    127,618 miles
    Damage:
    Flood
    Doc Type:
    Salvage Texas
    Location:
    TX - FORT WORTH NORTH
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    3.6L 6
    Drive:
    4X2
    Cylinder:
    6
    Fuel:
    Gasoline

    Current Bid: $625

    Buy it Now $4,000

    Bid Now

  • 14h : 57m : 48s

    Swipe to right for more images

    2010 TOYOTA - Image 0.
    2010 TOYOTA - Image 1.
    2010 TOYOTA - Image 2.
    2010 TOYOTA - Image 3.
    2010 TOYOTA - Image 4.
    2010 TOYOTA Camry 2.5L
    Item #:
    44******
    Mileage:
    1 miles
    Damage:
    Flood/Right Front
    Doc Type:
    Clear Oklahoma
    Location:
    OK - TULSA
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Gold
    Engine type:
    2.5L 4
    Drive:
    FWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $25

    Bid Now

  • 15h : 57m : 48s

    Swipe to right for more images

    2013 FORD - Image 0.
    2013 FORD - Image 1.
    2013 FORD - Image 2.
    2013 FORD - Image 3.
    2013 FORD - Image 4.
    2013 FORD F-150 5.0L
    Item #:
    43******
    Mileage:
    1 miles
    Damage:
    Flood
    Doc Type:
    Salvage Colorado
    Location:
    CO - DENVER EAST
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Dark Blue
    Engine type:
    5.0L 8
    Drive:
    4X4
    Cylinder:
    8
    Fuel:
    Flexible Fuel

    Current Bid: $0

    Bid Now

  • 16h : 57m : 48s

    Swipe to right for more images

    2020 TOYOTA - Image 0.
    2020 TOYOTA - Image 1.
    2020 TOYOTA - Image 2.
    2020 TOYOTA - Image 3.
    2020 TOYOTA - Image 4.
    2020 TOYOTA RAV4 2.5L
    Item #:
    43******
    Mileage:
    146,691 miles
    Damage:
    Flood/Left Front
    Doc Type:
    Salvage Arizona
    Location:
    AZ - PHOENIX
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    White
    Engine type:
    2.5L 4
    Drive:
    AWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $3,550

    Buy it Now $7,900

    Bid Now

  • 16h : 57m : 48s

    Swipe to right for more images

    2016 CHRYSLER - Image 0.
    2016 CHRYSLER - Image 1.
    2016 CHRYSLER - Image 2.
    2016 CHRYSLER - Image 3.
    2016 CHRYSLER - Image 4.
    2016 CHRYSLER 200 2.4L
    Item #:
    43******
    Mileage:
    154,500 miles
    Damage:
    Flood
    Doc Type:
    Salvage Arizona
    Location:
    AZ - PHOENIX
    Sale Date:
    03/31/2026
    Bid Status:
    You Haven't bid
    Color:
    Gray
    Engine type:
    2.4L 4
    Drive:
    FWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $0

    Buy it Now $1,150

    Bid Now

  • 1d : 14h : 57m : 48s

    Swipe to right for more images

    2023 TOYOTA - Image 0.
    2023 TOYOTA - Image 1.
    2023 TOYOTA - Image 2.
    2023 TOYOTA - Image 3.
    2023 TOYOTA - Image 4.
    2023 TOYOTA Camry 2.5L
    Item #:
    44******
    Mileage:
    1 miles
    Damage:
    Flood/Front & Rear
    Doc Type:
    Salvage Texas
    Location:
    TX - HOUSTON
    Sale Date:
    04/01/2026
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    2.5L 4
    Drive:
    FWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $50

    Bid Now

  • 1d : 14h : 57m : 48s

    Swipe to right for more images

    2012 CHRYSLER - Image 0.
    2012 CHRYSLER - Image 1.
    2012 CHRYSLER - Image 2.
    2012 CHRYSLER - Image 3.
    2012 CHRYSLER - Image 4.
    2012 CHRYSLER Town and Country 3.6L
    Item #:
    44******
    Mileage:
    262,795 miles
    Damage:
    Flood
    Doc Type:
    Salvage Texas
    Location:
    TX - HOUSTON
    Sale Date:
    04/01/2026
    Bid Status:
    You Haven't bid
    Color:
    White
    Engine type:
    3.6L 6
    Drive:
    FWD
    Cylinder:
    6
    Fuel:
    Flexible Fuel

    Current Bid: $0

    Buy it Now $575

    Bid Now

  • 1d : 14h : 57m : 48s

    Swipe to right for more images

    2017 NISSAN - Image 0.
    2017 NISSAN - Image 1.
    2017 NISSAN - Image 2.
    2017 NISSAN - Image 3.
    2017 NISSAN - Image 4.
    2017 NISSAN Rogue 2.5L
    Item #:
    43******
    Mileage:
    1 miles
    Damage:
    Flood/Front END
    Doc Type:
    Salvage Texas
    Location:
    TX - DALLAS
    Sale Date:
    04/01/2026
    Bid Status:
    You Haven't bid
    Color:
    Blue
    Engine type:
    2.5L 4
    Drive:
    FWD
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $0

    Bid Now

  • 1d : 14h : 57m : 48s

    Swipe to right for more images

    2011 CHRYSLER - Image 0.
    2011 CHRYSLER - Image 1.
    2011 CHRYSLER - Image 2.
    2011 CHRYSLER - Image 3.
    2011 CHRYSLER - Image 4.
    2011 CHRYSLER Town and Country 3.6L
    Item #:
    43******
    Mileage:
    200,396 miles
    Damage:
    Flood/Front & Rear
    Doc Type:
    Salvage Oklahoma
    Location:
    OK - OKLAHOMA CITY
    Sale Date:
    04/01/2026
    Bid Status:
    You Haven't bid
    Color:
    Silver
    Engine type:
    3.6L 6
    Drive:
    FWD
    Cylinder:
    6
    Fuel:
    Flexible Fuel

    Current Bid: $0

    Bid Now

  • 2d : 14h : 57m : 48s

    Swipe to right for more images

    2006 HUMMER - Image 0.
    2006 HUMMER - Image 1.
    2006 HUMMER - Image 2.
    2006 HUMMER - Image 3.
    2006 HUMMER - Image 4.
    2006 HUMMER H2 6.0L
    Item #:
    44******
    Mileage:
    183,085 miles
    Damage:
    Flood/Unknown
    Doc Type:
    Salvage Texas
    Location:
    TX - HOUSTON-NORTH
    Sale Date:
    04/02/2026
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    6.0L 8
    Drive:
    4X4
    Cylinder:
    8
    Fuel:
    Gasoline

    Current Bid: $4,050

    Buy it Now $5,900

    Bid Now

  • 2d : 14h : 57m : 48s

    Swipe to right for more images

    2017 NISSAN - Image 0.
    2017 NISSAN - Image 1.
    2017 NISSAN - Image 2.
    2017 NISSAN - Image 3.
    2017 NISSAN - Image 4.
    2017 NISSAN Titan 5.0L
    Item #:
    44******
    Mileage:
    266,679 miles
    Damage:
    Flood
    Doc Type:
    Salvage Texas
    Location:
    TX - HOUSTON
    Sale Date:
    04/02/2026
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    5.0L 8
    Drive:
    4X4
    Cylinder:
    8
    Fuel:
    Diesel

    Current Bid: $0

    Bid Now

  • 2d : 14h : 57m : 48s

    Swipe to right for more images

    2014 MERCEDES-BENZ - Image 0.
    2014 MERCEDES-BENZ - Image 1.
    2014 MERCEDES-BENZ - Image 2.
    2014 MERCEDES-BENZ - Image 3.
    2014 MERCEDES-BENZ - Image 4.
    2014 MERCEDES-BENZ GL-Class 4.6L
    Item #:
    43******
    Mileage:
    185,485 miles
    Damage:
    Flood
    Doc Type:
    Salvage Texas
    Location:
    TX - PERMIAN BASIN
    Sale Date:
    04/02/2026
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    4.6L 8
    Drive:
    AWD
    Cylinder:
    8
    Fuel:
    Gasoline

    Current Bid: $0

    Buy it Now $4,200

    Bid Now

  • 3d : 14h : 57m : 48s

    Swipe to right for more images

    2006 BMW - Image 0.
    2006 BMW - Image 1.
    2006 BMW - Image 2.
    2006 BMW - Image 3.
    2006 BMW - Image 4.
    2006 BMW 330i 3.0L
    Item #:
    44******
    Mileage:
    1 miles
    Damage:
    Flood/Electrical
    Doc Type:
    Salvage Texas
    Location:
    TX - HOUSTON SOUTH
    Sale Date:
    04/03/2026
    Bid Status:
    You Haven't bid
    Color:
    Gray
    Engine type:
    3.0L 6
    Drive:
    RWD
    Cylinder:
    6
    Fuel:
    Gasoline

    Current Bid: $25

    Buy it Now $650

    Bid Now
  • Future Sale

    Swipe to right for more images

    2017 BMW - Image 0.
    2017 BMW - Image 1.
    2017 BMW - Image 2.
    2017 BMW - Image 3.
    2017 BMW - Image 4.
    2017 BMW 535i 3.0L
    Item #:
    44******
    Mileage:
    116,121 miles
    Damage:
    Flood/Mechanical
    Location:
    TX - HOUSTON SOUTH
    Sale Date:
    Future Sale
    Color:
    Gray
    Engine type:
    3.0L 6
    Drive:
    AWD
    Cylinder:
    6
    Fuel:
    Gasoline
  • Future Sale

    Swipe to right for more images

    2026 HONDA - Image 0.
    2026 HONDA - Image 1.
    2026 HONDA - Image 2.
    2026 HONDA - Image 3.
    2026 HONDA - Image 4.
    2026 HONDA CR-V 1.5L
    Item #:
    44******
    Mileage:
    269 miles
    Damage:
    Flood/Unknown
    Location:
    TX - MCALLEN
    Sale Date:
    Future Sale
    Color:
    Black
    Engine type:
    1.5L 4
    Drive:
    FWD
    Cylinder:
    4
    Fuel:
    Gasoline
  • Future Sale

    Swipe to right for more images

    2018 HONDA - Image 0.
    2018 HONDA - Image 1.
    2018 HONDA - Image 2.
    2018 HONDA - Image 3.
    2018 HONDA - Image 4.
    2018 HONDA Odyssey 3.5L
    Item #:
    44******
    Mileage:
    1 miles
    Damage:
    Flood
    Location:
    TX - HOUSTON-NORTH
    Sale Date:
    Future Sale
    Color:
    Silver
    Engine type:
    3.5L 6
    Drive:
    FWD
    Cylinder:
    6
    Fuel:
    Gasoline
  • Future Sale

    Swipe to right for more images

    2017 SUBARU - Image 0.
    2017 SUBARU - Image 1.
    2017 SUBARU - Image 2.
    2017 SUBARU - Image 3.
    2017 SUBARU - Image 4.
    2017 SUBARU Impreza 2.0L
    Item #:
    44******
    Mileage:
    131,895 miles
    Damage:
    Flood
    Location:
    TX - HOUSTON-NORTH
    Sale Date:
    Future Sale
    Color:
    White
    Engine type:
    2.0L 4
    Drive:
    AWD
    Cylinder:
    4
    Fuel:
    Gasoline
  • Future Sale

    Swipe to right for more images

    2025 SUBARU - Image 0.
    2025 SUBARU - Image 1.
    2025 SUBARU - Image 2.
    2025 SUBARU - Image 3.
    2025 SUBARU - Image 4.
    2025 SUBARU WRX 2.4L
    Item #:
    44******
    Damage:
    Flood
    Location:
    TX - HOUSTON SOUTH
    Sale Date:
    Future Sale
    Color:
    White
    Engine type:
    2.4L 4
    Drive:
    AWD
    Cylinder:
    4
    Fuel:
    Gasoline
  • Future Sale

    Swipe to right for more images

    2024 NISSAN - Image 0.
    2024 NISSAN - Image 1.
    2024 NISSAN - Image 2.
    2024 NISSAN - Image 3.
    2024 NISSAN - Image 4.
    2024 NISSAN ARIYA
    Item #:
    44******
    Mileage:
    15,615 miles
    Damage:
    Flood
    Location:
    TX - HOUSTON
    Sale Date:
    Future Sale
    Color:
    Green
    Engine type:
    Electric
    Drive:
    AWD
    Fuel:
    Electric
  • Future Sale

    Swipe to right for more images

    2020 FORD - Image 0.
    2020 FORD - Image 1.
    2020 FORD - Image 2.
    2020 FORD - Image 3.
    2020 FORD - Image 4.
    2020 FORD Explorer 3.0L
    Item #:
    44******
    Mileage:
    118,951 miles
    Damage:
    Flood
    Location:
    TX - HOUSTON SOUTH
    Sale Date:
    Future Sale
    Color:
    RED
    Engine type:
    3.0L 6
    Drive:
    4X4
    Cylinder:
    6
    Fuel:
    Gasoline
  • Future Sale

    Swipe to right for more images

    2023 DODGE - Image 0.
    2023 DODGE - Image 1.
    2023 DODGE - Image 2.
    2023 DODGE - Image 3.
    2023 DODGE - Image 4.
    2023 DODGE Charger 3.6L
    Item #:
    44******
    Mileage:
    55,282 miles
    Damage:
    Flood
    Location:
    TX - HOUSTON-NORTH
    Sale Date:
    Future Sale
    Color:
    Green
    Engine type:
    3.6L 6
    Drive:
    RWD
    Cylinder:
    6
    Fuel:
    Flexible Fuel
  • Future Sale

    Swipe to right for more images

    2020 GMC - Image 0.
    2020 GMC - Image 1.
    2020 GMC - Image 2.
    2020 GMC - Image 3.
    2020 GMC - Image 4.
    2020 GMC Canyon 2.5L
    Item #:
    44******
    Mileage:
    105,393 miles
    Damage:
    Flood/Unknown
    Location:
    TX - AUSTIN
    Sale Date:
    Future Sale
    Color:
    Gray
    Engine type:
    2.5L 4
    Drive:
    4X2
    Cylinder:
    4
    Fuel:
    Gasoline

Loading

Popular Vehicles

Salvage cars for sale by City

Cars for sale by State

We use cookies to analyse & personalise content