Customer Support
9 AM to 6 PM (EST) Mon - Fri
Toll-Free
+1 (888)-364-7184
International
+1 (302)-206-0015

Wrecked & Salvage Motorcycles for Sale

Showing results 1 - 30 of 10000

Auction Car Finder

  • 576925
  • 25952
  • 13220
  • 3745
  • 3671
  • 1981
  • 1799
  • 443
  • 300
  • 255
  • 172
  • 1
  • Popular Makes
  • 1328
  • 243
  • Other Makes
  • 11785
  • 4721
  • 2101
  • 1194
  • 1031
  • 645
  • 577
  • 412
  • 152
  • 133
  • 133
  • 131
  • 129
  • 127
  • 89
  • 65
  • 63
  • 57
  • 46
  • 45
  • 36
  • 35
  • 32
  • 30
  • 28
  • 26
  • 24
  • 23
  • 23
  • 21
  • 20
  • 18
  • 17
  • 15
  • 14
  • 12
  • 12
  • 11
  • 11
  • 10
  • 10
  • 10
  • 10
  • 10
  • 8
  • 8
  • 8
  • 8
  • 6
  • 6
  • 6
  • 6
  • 5
  • 5
  • 4
  • 4
  • 4
  • 4
  • 4
  • 4
  • 4
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 2
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 11780
  • 4737
  • 250
  • 171
  • 119
  • 101
  • 97
  • 96
  • 89
  • 87
  • 84
  • 83
  • 75
  • 72
  • 70
  • 66
  • 61
  • 61
  • 61
  • 58
  • 57
  • 56
  • 55
  • 54
  • 51
  • 49
  • 46
  • 46
  • 46
  • 44
  • 43
  • 43
  • 42
  • 41
  • 41
  • 39
  • 37
  • 36
  • 35
  • 34
  • 34
  • 34
  • 33
  • 32
  • 32
  • 31
  • 31
  • 31
  • 31
  • 31
  • 30
  • 30
  • 30
  • 30
  • 28
  • 28
  • 28
  • 27
  • 27
  • 26
  • 26
  • 26
  • 25
  • 25
  • 24
  • 24
  • 24
  • 23
  • 23
  • 23
  • 23
  • 22
  • 22
  • 22
  • 22
  • 22
  • 22
  • 22
  • 21
  • 21
  • 21
  • 20
  • 20
  • 20
  • 20
  • 19
  • 19
  • 19
  • 19
  • 18
  • 18
  • 18
  • 18
  • 18
  • 18
  • 18
  • 18
  • 18
  • 17
  • 17
  • 25521
  • 430
  • 696
  • 1888
  • 1
  • 11839
  • 40
  • 290
  • 17627
  • 2329
  • 829
  • 749
  • 733
  • 522
  • 493
  • 419
  • 416
  • 347
  • 261
  • 175
  • 154
  • 148
  • 124
  • 90
  • 85
  • 55
  • 55
  • 49
  • 47
  • 47
  • 29
  • 27
  • 21
  • 20
  • 19
  • 17
  • 16
  • 15
  • 10
  • 6
  • 6
  • 6
  • 3
  • 1
  • 1
  • 8345
  • 313
  • 129
  • 2022
  • 331
  • 2455
  • 436
  • 446
  • 867
  • 1340
  • 3
  • 3724
  • 956
  • 921
  • 699
  • 589
  • 474
  • 291
  • 279
  • 180
  • 116
  • 113
  • 99
  • 85
  • 43
  • 42
  • 37
  • 32
  • 29
  • 19
  • 18
  • 16
  • 13
  • 9
  • 7
  • 5
  • 3
  • 12921
  • 4148
  • 3469
  • 387
  • 8
  • 6
  • 6
  • 3
  • 2
  • 16697
  • 4640
  • 18
  • 1
  • 1271
  • 5049
  • 374
  • 1343
  • 100
  • 17475
  • 312
  • 187
  • 176
  • 169
  • 165
  • 150
  • 147
  • 145
  • 135
  • 131
  • 124
  • 121
  • 120
  • 118
  • 114
  • 107
  • 103
  • 101
  • 93
  • 87
  • 86
  • 84
  • 78
  • 78
  • 77
  • 75
  • 75
  • 73
  • 70
  • 67
  • 67
  • 67
  • 67
  • 66
  • 65
  • 65
  • 65
  • 64
  • 63
  • 62
  • 59
  • 59
  • 57
  • 55
  • 55
  • 55
  • 54
  • 52
  • 51
  • 51
  • 51
  • 50
  • 49
  • 48
  • 47
  • 47
  • 47
  • 47
  • 47
  • 46
  • 46
  • 46
  • 45
  • 45
  • 45
  • 45
  • 45
  • 44
  • 44
  • 44
  • 43
  • 43
  • 43
  • 43
  • 43
  • 42
  • 41
  • 41
  • 40
  • 38
  • 37
  • 37
  • 37
  • 36
  • 36
  • 35
  • 34
  • 34
  • 34
  • 34
  • 33
  • 32
  • 31
  • 29
  • 29
  • 29
  • 28
  • 28
  • 28
  • 27
  • 27
  • 27
  • 27
  • 27
  • 27
  • 27
  • 27
  • 26
  • 26
  • 25
  • 25
  • 23
  • 22
  • 20
  • 20
  • 20
  • 19
  • 19
  • 19
  • 19
  • 19
  • 18
  • 18
  • 18
  • 17
  • 17
  • 17
  • 16
  • 16
  • 15
  • 15
  • 15
  • 15
  • 14
  • 14
  • 14
  • 13
  • 13
  • 13
  • 12
  • 12
  • 12
  • 12
  • 11
  • 11
  • 11
  • 10
  • 10
  • 10
  • 9
  • 9
  • 9
  • 8
  • 8
  • 8
  • 8
  • 8
  • 7
  • 7
  • 6
  • 6
  • 6
  • 6
  • 5
  • 5
  • 5
  • 4
  • 4
  • 4
  • 4
  • 4
  • 4
  • 3
  • 3
  • 3
  • 3
  • 3
  • 2
  • 2
  • 2
  • 1
  • 17834
  • 1379
  • 992
  • 763
  • 466
  • 433
  • 361
  • 268
  • 246
  • 215
  • 198
  • 184
  • 176
  • 168
  • 156
  • 154
  • 151
  • 138
  • 137
  • 126
  • 114
  • 107
  • 98
  • 97
  • 93
  • 88
  • 80
  • 78
  • 77
  • 72
  • 68
  • 56
  • 54
  • 43
  • 36
  • 35
  • 35
  • 28
  • 24
  • 17
  • 16
  • 15
  • 15
  • 14
  • 14
  • 9
  • 7
  • 6
  • 4
  • 3
  • 21221
  • 70
  • 44
  • 21
  • 29

  • Sort by

    • Sale Date
    • Sale Date
    • Mileage
    • Mileage
    • Year
    • Year
    • Current Bid
    • Current Bid
  • Live

    Swipe to right for more images

    2005 PIAGGIO AND VESPA - Image 0.
    2005 PIAGGIO AND VESPA - Image 1.
    2005 PIAGGIO AND VESPA - Image 2.
    2005 PIAGGIO AND VESPA - Image 3.
    2005 PIAGGIO AND VESPA - Image 4.
    2005 PIAGGIO AND VESPA X-9 1
    Item #:
    42******
    Mileage:
    13,935 miles
    Damage:
    Normal Wear & Tear
    Doc Type:
    Clear Tennessee
    Location:
    TN - KNOXVILLE
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Gray
    Engine type:
    1 1
    Cylinder:
    1
    Fuel:
    Other

    Current Bid: $25

    Join Live
  • Live

    Swipe to right for more images

    2025 KAWASAKI - Image 0.
    2025 KAWASAKI - Image 1.
    2025 KAWASAKI - Image 2.
    2025 KAWASAKI - Image 3.
    2025 KAWASAKI - Image 4.
    2025 KAWASAKI Ninja ZX-6R 4
    Item #:
    42******
    Mileage:
    1 miles
    Damage:
    Left & Right/Front & Rear
    Doc Type:
    Salvage Ohio
    Location:
    OH - COLUMBUS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Gray
    Engine type:
    4 4
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $125

    Join Live
  • Live

    Swipe to right for more images

    2021 YAMASAKI - Image 0.
    2021 YAMASAKI - Image 1.
    2021 YAMASAKI - Image 2.
    2021 YAMASAKI - Image 3.
    2021 YAMASAKI - Image 4.
    2021 YAMASAKI NQi GTS series
    Item #:
    42******
    Mileage:
    1,550 miles
    Damage:
    Normal Wear & Tear
    Doc Type:
    Clear District of Columbia
    Location:
    MD - METRO DC
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Fuel:
    Other

    Current Bid: $225

    Join Live
  • Live

    Swipe to right for more images

    2002 TRIUMPH MOTORCYCLE - Image 0.
    2002 TRIUMPH MOTORCYCLE - Image 1.
    2002 TRIUMPH MOTORCYCLE - Image 2.
    2002 TRIUMPH MOTORCYCLE - Image 3.
    2002 TRIUMPH MOTORCYCLE - Image 4.
    2002 TRIUMPH MOTORCYCLE T100
    Item #:
    42******
    Mileage:
    21,265 miles
    Damage:
    ALL Over/Unknown
    Doc Type:
    Clear New York
    Location:
    NY - MONTICELLO-672
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Silver
    Cylinder:
    2
    Fuel:
    Other

    Current Bid: $475

    Join Live
  • Live

    Swipe to right for more images

    2007 HONDA - Image 0.
    2007 HONDA - Image 1.
    2007 HONDA - Image 2.
    2007 HONDA - Image 3.
    2007 HONDA - Image 4.
    2007 HONDA CBR600 4
    Item #:
    42******
    Mileage:
    36,279 miles
    Damage:
    Front END/Right Side
    Doc Type:
    Salvage Ohio
    Location:
    OH - COLUMBUS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Orange
    Engine type:
    4 4
    Cylinder:
    4
    Fuel:
    Other

    Current Bid: $25

    Join Live
  • Live

    Swipe to right for more images

    2024 CFMOTO - Image 0.
    2024 CFMOTO - Image 1.
    2024 CFMOTO - Image 2.
    2024 CFMOTO - Image 3.
    2024 CFMOTO - Image 4.
    2024 CFMOTO 450SS 1
    Item #:
    42******
    Mileage:
    3,104 miles
    Damage:
    Front END/Unknown
    Doc Type:
    Salvage South Carolina
    Location:
    SC - LEXINGTON
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    1 1
    Cylinder:
    1
    Fuel:
    Gasoline

    Current Bid: $900

    Join Live
  • Live

    Swipe to right for more images

    2018 CAN-AM - Image 0.
    2018 CAN-AM - Image 1.
    2018 CAN-AM - Image 2.
    2018 CAN-AM - Image 3.
    2018 CAN-AM - Image 4.
    2018 CAN-AM Commander 2
    Item #:
    42******
    Mileage:
    2,221 miles
    Damage:
    Front END
    Doc Type:
    Salvage Ohio
    Location:
    OH - COLUMBUS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Gasoline

    Current Bid: $500

    Join Live
  • Live

    Swipe to right for more images

    1998 HONDA - Image 0.
    1998 HONDA - Image 1.
    1998 HONDA - Image 2.
    1998 HONDA - Image 3.
    1998 HONDA - Image 4.
    1998 HONDA VT750 (Shadow Ace 750) 2
    Item #:
    42******
    Mileage:
    47,701 miles
    Damage:
    Right Front/Unknown
    Doc Type:
    Salvage Indiana
    Location:
    IN - INDIANAPOLIS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Maroon
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Other

    Current Bid: $25

    Join Live
  • Live

    Swipe to right for more images

    2020 HONDA - Image 0.
    2020 HONDA - Image 1.
    2020 HONDA - Image 2.
    2020 HONDA - Image 3.
    2020 HONDA - Image 4.
    2020 HONDA CBR600RA 4
    Item #:
    42******
    Mileage:
    8,701 miles
    Damage:
    ALL Over/Unknown
    Doc Type:
    Salvage Georgia
    Location:
    GA - ATLANTA SOUTH
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    4 4
    Cylinder:
    4
    Fuel:
    Gasoline

    Current Bid: $4,300

    Join Live
  • Live

    Swipe to right for more images

    2024 YAMAHA - Image 0.
    2024 YAMAHA - Image 1.
    2024 YAMAHA - Image 2.
    2024 YAMAHA - Image 3.
    2024 YAMAHA - Image 4.
    2024 YAMAHA MT09 3
    Item #:
    42******
    Mileage:
    11 miles
    Damage:
    Exterior Burn/Front END
    Doc Type:
    Salvage South Carolina
    Location:
    SC - LEXINGTON
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Blue
    Engine type:
    3 3
    Cylinder:
    3
    Fuel:
    Gasoline

    Current Bid: $1,550

    Join Live
  • Live

    Swipe to right for more images

    2016 HONDA - Image 0.
    2016 HONDA - Image 1.
    2016 HONDA - Image 2.
    2016 HONDA - Image 3.
    2016 HONDA - Image 4.
    2016 HONDA Pioneer 2
    Item #:
    41******
    Mileage:
    3,707 miles
    Damage:
    Front END
    Doc Type:
    Salvage Certificate West Virginia
    Location:
    WV - SHADY SPRING
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    RED
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Gasoline

    Current Bid: $4,600

    Join Live
  • Live

    Swipe to right for more images

    1997 HARLEY-DAVIDSON - Image 0.
    1997 HARLEY-DAVIDSON - Image 1.
    1997 HARLEY-DAVIDSON - Image 2.
    1997 HARLEY-DAVIDSON - Image 3.
    1997 HARLEY-DAVIDSON - Image 4.
    1997 HARLEY-DAVIDSON FXSTC 2
    Item #:
    41******
    Mileage:
    45,826 miles
    Damage:
    Right Side
    Doc Type:
    Salvage Ohio
    Location:
    OH - COLUMBUS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Blue
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Other

    Current Bid: $25

    Join Live
  • Live

    Swipe to right for more images

    2006 SUZUKI - Image 0.
    2006 SUZUKI - Image 1.
    2006 SUZUKI - Image 2.
    2006 SUZUKI - Image 3.
    2006 SUZUKI - Image 4.
    2006 SUZUKI VL1500 / VL1500T 2
    Item #:
    41******
    Mileage:
    19,555 miles
    Damage:
    Front END
    Doc Type:
    Salvage Ohio
    Location:
    OH - COLUMBUS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Other

    Current Bid: $25

    Join Live
  • Live

    Swipe to right for more images

    1981 SUZUKI - Image 0.
    1981 SUZUKI - Image 1.
    1981 SUZUKI - Image 2.
    1981 SUZUKI - Image 3.
    1981 SUZUKI - Image 4.
    1981 SUZUKI Touring 4
    Item #:
    41******
    Mileage:
    29,200 miles
    Damage:
    ALL Over
    Doc Type:
    Clear Florida
    Location:
    FL - ORLANDO-NORTH
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    4 4
    Cylinder:
    4
    Fuel:
    Other

    Current Bid: $0

    Join Live
  • Live

    Swipe to right for more images

    2024 POLARIS - Image 0.
    2024 POLARIS - Image 1.
    2024 POLARIS - Image 2.
    2024 POLARIS - Image 3.
    2024 POLARIS - Image 4.
    2024 POLARIS RZR 2
    Item #:
    41******
    Mileage:
    1,752 miles
    Damage:
    Rollover/Flood
    Doc Type:
    Salvage Certificate West Virginia
    Location:
    WV - SHADY SPRING
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Blue
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Gasoline

    Current Bid: $1,100

    Join Live
  • Live

    Swipe to right for more images

    2005 SUZUKI - Image 0.
    2005 SUZUKI - Image 1.
    2005 SUZUKI - Image 2.
    2005 SUZUKI - Image 3.
    2005 SUZUKI - Image 4.
    2005 SUZUKI DR200SE 1
    Item #:
    41******
    Mileage:
    1 miles
    Damage:
    Engine Burn
    Doc Type:
    Salvage Georgia
    Location:
    GA - ATLANTA SOUTH
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Blue
    Engine type:
    1 1
    Cylinder:
    1
    Fuel:
    Other

    Current Bid: $0

    Join Live
  • Live

    Swipe to right for more images

    2021 SLINGSHOT - Image 0.
    2021 SLINGSHOT - Image 1.
    2021 SLINGSHOT - Image 2.
    2021 SLINGSHOT - Image 3.
    2021 SLINGSHOT - Image 4.
    2021 SLINGSHOT Slingshot
    Item #:
    41******
    Mileage:
    20,000 miles
    Damage:
    Flood
    Doc Type:
    Non-repairable Certificate West Virginia
    Location:
    WV - SHADY SPRING
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    RED
    Fuel:
    Other

    Current Bid: $2,550

    Join Live
  • Live

    Swipe to right for more images

    2019 CAN-AM - Image 0.
    2019 CAN-AM - Image 1.
    2019 CAN-AM - Image 2.
    2019 CAN-AM - Image 3.
    2019 CAN-AM - Image 4.
    2019 CAN-AM Renegade G2 2
    Item #:
    41******
    Mileage:
    1 miles
    Damage:
    Total Burn
    Doc Type:
    Bill OF Sale Destruction Only - Salvage Ohio
    Location:
    OH - COLUMBUS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Gasoline

    Current Bid: $0

    Join Live
  • Live

    Swipe to right for more images

    2021 SUZUKI - Image 0.
    2021 SUZUKI - Image 1.
    2021 SUZUKI - Image 2.
    2021 SUZUKI - Image 3.
    2021 SUZUKI - Image 4.
    2021 SUZUKI RM-Z250 1
    Item #:
    41******
    Damage:
    Total Burn/Unknown
    Doc Type:
    Non-repairable Maryland
    Location:
    MD - METRO DC
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Yellow
    Engine type:
    1 1
    Cylinder:
    1
    Fuel:
    Gasoline

    Current Bid: $100

    Join Live
  • Live

    Swipe to right for more images

    2007 KAWASAKI - Image 0.
    2007 KAWASAKI - Image 1.
    2007 KAWASAKI - Image 2.
    2007 KAWASAKI - Image 3.
    2007 KAWASAKI - Image 4.
    2007 KAWASAKI Ninja 650R 2
    Item #:
    41******
    Mileage:
    1 miles
    Damage:
    Front END/Unknown
    Doc Type:
    Salvage South Carolina
    Location:
    SC - LEXINGTON
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Blue
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Other

    Current Bid: $0

    Join Live
  • Live

    Swipe to right for more images

    2017 WOLF ISLAND - Image 0.
    2017 WOLF ISLAND - Image 1.
    2017 WOLF ISLAND - Image 2.
    2017 WOLF ISLAND - Image 3.
    2017 WOLF ISLAND - Image 4.
    2017 WOLF ISLAND RUGBY
    Item #:
    41******
    Mileage:
    1 miles
    Damage:
    Rollover/Unknown
    Doc Type:
    Bill OF Sale South Carolina
    Location:
    SC - LEXINGTON
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Fuel:
    Other

    Current Bid: $0

    Join Live
  • Live

    Swipe to right for more images

    1999 HARLEY-DAVIDSON - Image 0.
    1999 HARLEY-DAVIDSON - Image 1.
    1999 HARLEY-DAVIDSON - Image 2.
    1999 HARLEY-DAVIDSON - Image 3.
    1999 HARLEY-DAVIDSON - Image 4.
    1999 HARLEY-DAVIDSON FLHPI 2
    Item #:
    41******
    Mileage:
    1 miles
    Damage:
    Theft/Unknown
    Doc Type:
    Salvage Florida
    Location:
    NC - RALEIGH
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Other

    Current Bid: $0

    Join Live
  • Live

    Swipe to right for more images

    2000 YAMAHA - Image 0.
    2000 YAMAHA - Image 1.
    2000 YAMAHA - Image 2.
    2000 YAMAHA - Image 3.
    2000 YAMAHA - Image 4.
    2000 YAMAHA XVS650 (V Star 650) 2
    Item #:
    40******
    Mileage:
    33,004 miles
    Damage:
    Front END
    Doc Type:
    Salvage Ohio
    Location:
    OH - COLUMBUS
    Sale Date:
    05/14/2025
    Bid Status:
    You Haven't bid
    Color:
    Black
    Engine type:
    2 2
    Cylinder:
    2
    Fuel:
    Other

    Current Bid: $25

    Join Live

Loading

Popular Vehicles

Motorcycle for sale by State

By Bodystyles

We use cookies to analyse & personalise content